More than 90% of mothers with children under six believe that PBS Kids program sponsors value children.Nearly 75% of PBS viewers believe that PBS corporate supporters are committed to quality and excellence.Therefore, their positive feelings about WJCT translate directly into feelings about its corporate sponsors. Since programs air without interruption, the viewer and listener experience is more intense, engaging, and involved. These viewers and listeners are drawn to WJCT’s exceptional programming in drama, music, education, history, science, news and information. Many WJCT viewers and listeners do not spend a great deal of time with traditional commercial broadcasting. Public Media is one of the most valued and esteemed media brands in the country attracting premium viewers and listeners. Americans ranked PBS as the nation’s most trusted institution for the ninth year in a row.93% of viewers and listeners agree that companies who support PBS and NPR are providing a public service.78% of listeners agree that companies that underwrite NPR are committed to quality and excellence.67% of public media viewers agree that companies that underwrite PBS are industry leaders.In addition, their feelings about public media programming translate directly into feelings about its sponsors.
Since programs run without interruption, the viewer’s and listener’s experience is more intense, engaged, and involved. However, they are drawn to public media’s exceptional programming in drama, music, education, history, science, news and information. Many public media viewers and listeners do not spend a great deal of time with traditional commercial broadcasting.
Public media has a powerful, involving appeal among affluent viewers and listeners leaders and decision makers who have more disposable income, and larger financial means, than people at any other stage in life. To be a corporate sponsor is to be associated with its mission: to enrich the human experience by educating, inspiring and enlightening viewers and listeners while you reach a wealth of educated, affluent prospective customers.
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